In 1968, George Land conducted a creativity study in which he tested 1600 students every five years, using a creativity test he developed to screen NASA candidates for innovation. Creativity among five-year-olds stood at 98%, but decreased to 30% when the same population was tested again at age ten, then to 12% when they were tested at age fifteen. Land concluded that “non-creative behavior is learned.” Research shows that traditional educational models stifle creativity, but also that creative skills can...
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